7.3.2014

PROBLEM: IT´S NOT TRENDY

TOOL: DESIGN SCENARIOS

Underline problem: It does not show your identity

Story:  SHAWN TAKES THE BUS TO WORK

Shawn wakes up at 7. He eats breakfast with his family of two children and his wife Camilla. Shawn puts on his suit of 700 euros and brush his teeth. He grabs his smartphone and he opens the Turku bus-ap. The app knows his location, he clicks a button that says “I want to go to work now”, and the GPS shows him the nearest bus and when it will arrive at the closest station from where he is. The phone rings when he has to leave the house (notification).  He leaves the house.

He is walking to the bus, this morning he takes a longer route to collect steps (which will give him points), to get his daily morning exercise.

He arrives at the solar cell powered bus stop, where he loads his phone. The app recognizes that he has arrived at the bus stop. He reads the news etc. from a screen situated on the bus stop. Which also shows eventual delays. He grabs a nutrition drink from the machine on the stop.

The bus arrives. The app recognizes he´s entering the bus, via NFC. There is a screen in a bus that shows available seats (recognized by touch).  He sits down. The seat is comfortable and the app sends a message to the office that Shawn is on his way. He charges his phone, there is an I-pad (in the back of the seat in front) with WIFI and he can listen to music with his own headphones. He throws his trash thanks to all the nice signs situated in the bus.

He arrives outside the office, at estimated time. The app recognizes he arrived. It thanks him and shows him the points he collected. The points can be used to get cheaper trips, drinks. Gaming (lottery( etc. (anything collected to the trip) in the future, whenever he wants. That Shawn takes the bus benefits the company because: they know when Shawn is arriving, the company gets more marketing on the I-pad in the bus because many of their employers use it (there is an internal competition between the companies).